Tag: agentic advertising

IAB Tech Lab Agent Registry

Introducing the IAB Tech Lab Agent Registry

IAB Tech Lab launches its Agent Registry as part of the Agentic Advertising Management Protocols

March 4, 2026 / More
AAMP - Agentic Advertising Management Protocols from IAB Tech Lab

Framing the Agentic Advertising Management Protocols (AAMP) Initiative

Tech Lab CEO, Anthony Katsur, breaks down the Agentic Advertising Management Protocols (AAMP) and how it works with ARTF and other Standards

February 26, 2026 / More