Tag: agentic
Introducing the IAB Tech Lab Agent Registry
IAB Tech Lab launches its Agent Registry as part of the Agentic Advertising Management Protocols
Framing the Agentic Advertising Management Protocols (AAMP) Initiative
Tech Lab CEO, Anthony Katsur, breaks down the Agentic Advertising Management Protocols (AAMP) and how it works with ARTF and other Standards
The Agentic Future of Advertising: Built on First Principles, Accelerated by AI
IAB Tech Lab CEO on Agentic Advertising and the role of Standards in an Agentic ecosystem
Breaking Down the Walls: IAB Tech Lab’s Blueprint for Containerized, Agent-Powered Advertising
How IAB Tech Lab’s Agentic RTB Framework lays the foundation for agent-powered advertising
Data Standards for the Agentic Age
Following a donation from Liveramp, IAB Tech Lab launches agentic standards starting with the open-source User Context Protocol (UCP)